Where Melbourne’s south-east goes to stop tweezing for good.
Flicker Socials × Melabody · ( prepared exclusively for Catrina & Melabody )
Melabody is an electrolysis-led skin and body clinic at 18B Chester Street, Oakleigh, run by Catrina. Korean lash lifts and facials sit alongside, with late nights on Wednesdays and Thursdays.
It’s for anyone who’s tired of tweezing, waxing or shaving the same hairs and wants them gone for good. Your clients range from 17 to 88, and most are in their 20s to 40s.
appointments booked on Fresha since August 2025
in Instagram and TikTok search for “electrolysis”
minute free consult, the easiest first step there is
Where Melabody sits
A specialist clinic with a beautiful room and a calm, expert hand. People come for the result and stay for how it feels.
Here are five things already working for you, and how we’ll turn each one into content.
A rare specialism.
Electrolysis is what Melabody leads with, and very few clinics do it well. It’s patient, precise work, and it’s permanent.
You come up first.
Melabody is first in Instagram and TikTok search for “electrolysis”, and ChatGPT sends people your way too.
Booking is already easy.
823 appointments since August 2025, a free 15-minute consult on Fresha, and late nights on Wednesdays and Thursdays.
A room clients already love.
Cream arches, soft light and lit shelves. It feels calm the second you walk in.
People want to see Catrina.
Asked what she’d like more of, Catrina said: “Personal content lol.” She’s the reason people trust the clinic.
Numbers from Fresha and Instagram and TikTok search, checked on 5 November 2026. You have 8 reviews on Fresha, and a nearby clinic shows 227, so reviews are one of the first things we’ll build.
People already find Melabody. Now they need to meet Catrina.
Two kinds of client walk through your door. One wants to stop thinking about a few stubborn hairs. The other loves being low maintenance, polished and done.
17–88
Most clients are 20 to 40. They notice good design, book their beauty in advance and want it to feel like a treat.
What matters to them
Knowing it’s common, and that it can be permanent.
So Melabody showsSkin Notes on how electrolysis works and why it lasts.
A realistic plan: how many sessions, and how long it takes.
So Melabody showsThe Plan, start to finish, plus consented progress diaries.
Feeling like Catrina has seen it all, and nobody’s judging.
So Melabody showsOverheard at Melabody and Catrina talking to camera.
A smarter long-term option than waxing every four weeks.
So Melabody showsSimple comparisons: waxing, laser and electrolysis side by side.
Every visit feeling like a treat, and genuinely premium.
So Melabody showsThe Ritual: lash lift and facial reveals in the room.
The audience insight
I just want to stop thinking about it.
So we tell the truth early: how many sessions, what it feels like and how long it takes. When people know what to expect, it’s a much easier decision to make.
The feed should feel like the room: cream and linen, soft light, real skin and Catrina’s calm hands.
How it should feel
Palette
Taken from the brand world board and the clinic itself. The percentages are roughly how much of the feed each colour takes up.
Cream, about 40% of the feed. The main background for covers and type tiles.
Real treatments, softly lit, with cream and linen textures in between and Catrina in every row.
Smooth,for good.
Tap or hover the numbers.
Pages we’re borrowing from, and what we take from each
What we takeSerif quote carousels that feel calm and expensive.
For MelabodyOverheard at Melabody, set in a fine serif on cream.
What we takeStone and texture covers with one simple line.
For MelabodySkin Notes covers on cream, foam and linen textures.
What we takeDay-in-the-life Reels that make the clinician feel like a friend.
For MelabodyThe Human Touch: a day with Catrina, start to finish.
These are for inspiration only. We won’t be copying anyone.
You’re not the only one. Not even close.
Like Catrina in the treatment room: calm, expert and warm, with a wink.
She explains things clearly, never rushes anyone and never makes a client feel strange about their hair.
Lifestyle posts that feel like the room: warm, a little funny and easy to send to a friend, so new people find Melabody and want to follow.
What we’ll coverClient moments, the treatment room, self-care rituals, Oakleigh and the little things clients say
The funny, kind and very real things clients say in the chair, shared anonymously and with a wink.
Example posts
Catrina in the room with a line on screen, reacting to what clients actually say.
View on Instagram
A soft, phone-shot Reel of the sweet moments, so people feel the care before they book.
View on Instagram
A serif quote carousel on cream, one overheard line per slide.
View on Instagram
Clear, honest answers to the questions people are too shy to ask, so they save the posts and arrive at the consult already trusting Catrina.
What we’ll coverHow electrolysis works, laser vs electrolysis, how many sessions, chin hairs, does it hurt, aftercare
Short, beautiful explainers on cream and texture covers, written so anyone can follow them.
Example posts
A clean type carousel answering the question everyone searches first.
View on Instagram
A stone-texture cover, then an honest walk through a typical plan.
View on Instagram
An editorial collage cover with Catrina’s photos and one clear answer inside.
View on Instagram
Catrina is the reason people book, so we put her at the centre: her day, her room and why she chose electrolysis, so the trust is there before anyone walks in.
What we’ll coverCatrina’s story, a day in the clinic, why electrolysis, setting up the room, late nights
Catrina’s days in the clinic, filmed on her phone in short clips, always with client consent.
Example posts
From the first coffee to the last client, in short clips across the day.
View on Instagram
Setting up the room and the products, the small things clients never see.
View on Instagram
The Wednesday and Thursday late shift, so people know they can come after work.
View on Instagram
This is where people book: lash lifts and facials shown warm and beautiful, electrolysis shown as a clear plan, and one easy next step, the free 15-minute consult.
What we’ll coverLash lift reveals, facials, the electrolysis plan, consented progress diaries, the free consult
The Ritual shows lash and facial reveals. The Plan follows electrolysis from first consult to the result.
Example posts
Shows how easy it is to add a lash lift to an appointment you’ve already booked.
View on Instagram
An electrolysis progress diary over a few weeks, filmed with consent, showing the plan working.
View on Instagram
Not every post needs to sell. But every pillar should help bring in the right people and grow the business over time.
Beauty Lifestylee.g. Overheard at MelabodyThat’s so true. I’m sending this to my sister.
Educatione.g. Skin NotesOh, so that’s why laser never worked for me.
Meet the Teame.g. The Human TouchI’d feel completely comfortable with her.
Service Showcasee.g. The Ritual & The PlanI’m booking the free consult.
Book a free chat with Catrina and leave with a plan.
Late November to February. Dates are proposed until we lock in the first shoot with Catrina.
Profile and bio set up, the first short shoot with Catrina, and 12 launch posts created and approved. The Christmas client dinner is a lovely moment to film.
Call to actionFollow along, and book your free 15-minute consult.
The weekly rhythm settles in. Two consented progress diaries begin, reviews get reshared and we run a new-year consult push.
Call to actionStart the year with a plan: book the free consult.
A monthly review by pillar. We repeat the two best hooks, show lash and facial reveals to followers and hand the best posts to your ad agency.
Call to actionBook on Fresha, link in bio.
feed posts a week
Post 1 · ReelLifestyle or Meet the TeamPost 2 · CarouselSkin NotesPost 3 · ReelA reveal or The PlanTwo Reels and one carousel a week, so about two thirds Reels. Enough to stay consistent and reach people beyond your followers, without burning through your content. It’s the rhythm we’d recommend, not a contract.
A rough guide for now. Tap a pillar to see how it’s spread out.
Week 1
Week 2
Week 3
Week 4
Your profile has three jobs: help people find you, make the clinic look as good as it is, and point them to the free consult.
melabodyau
Melabody | Electrolysis OakleighSkin care service
Book now · FreshaTap a Highlight to see why it’s there. A sixth one, Book, links straight to Fresha.
Proposed name field
Melabody | Electrolysis Oakleigh
Bio options
Tap an option to preview it on the profile. Copy drops it straight into Instagram.
Three pinned posts
The start-here post for everyone arriving from search.
Who looks after you, and why she chose electrolysis.
What happens from the free consult to the result.
People already find Melabody in search. The job now is to help them trust Catrina quickly, and make the free 15-minute consult the obvious next step.
What each pillar does
Beauty Lifestyle · Discovery
Reels that reach people who don’t follow you yet, and keep Melabody first in search.
What to track
Education + Meet the Team · Trust
Skin Notes and Catrina on camera answer the private questions, so people feel safe before they book.
What to track
Service Showcase · Bookings
Reveals and The Plan, each with one clear call to action: book the free consult on Fresha.
What to track
The client journey
Finds Melabody first for “electrolysis”
A Skin Note or a day with Catrina
Bio, pinned posts and Highlights
Free, 15 minutes, on Fresha
Knows the sessions and timing
Reviews, refers, adds a lash lift
The free 15-minute consult on Fresha is the one call to action everywhere: the bio, pinned posts, Highlights and Stories. At the consult, Catrina talks each person through a clear, honest plan.
What we’ll review each month
Track reach, saves and DM questions alongside consults, plans and booked hours.
Review the top posts by pillar so we can see which ones get Melabody discovered, which ones people come back to and whether more people are booking. Organic builds the trust and your ad agency brings the leads: one offer per ad, and our best organic posts become their ad creative.
Melabody · Social media strategy
We can't wait to bring a little Flicker magic to Melabody.
flicker
Flicker Socials · Socials Revamp
Example posts and references belong to @lyrafacialsmiami, @mackenzie_ataloaesthetics, @sculptformula, @ts_electrolysis, @theskinplace.au, @skinbyyouaz, @skinwithbrooke, @skinprecisionmedical, @olgabelteton, @adornartistry.au, @sculptedbeautyclub and @barebycandy, shown for inspiration only. Mood images are references, not Melabody’s work.